Classic imagery produced in real environments for corporate, medical,
industrial,
education and non-profit clients worldwide.

Home: www.davidjoel.com

Incredibly agile dancers


Dancers who came out on stage with such a rush of energy
and movement I could barely follow them. And they never
stopped-- creating endless shapes and patterns with their
bodies. Very exciting and completely unique.

A (very) Jewish bartender- Milwaukee, WI

The tatoo says 'Our Father our King hear our voice'-- A VERY well known and famous piece of the Jewish high holiday liturgy which everyone knows SAYS Jewish in the strongest way possible actually-- it is also, in Hebrew, a beautiful and familiar  rhyme: (transliteration: avenu malkeinu, shema koleinu)
ALSO-- the letters are PERFECT Hebrew block letters-- with vowels to boot (Hebrew often written without vowels but this has all the details)...In other words any and everyone who knows even the most minimum of Hebrew could actually read this even if didn't know what it meant.

Industrial America


Immense vehicle- grain elevator
200 miles from nearest airport

Fancy urban fitness center


Over the top fancy place- lots of yuppies- Downtown Chicago

Big Truck

Truck as a lot bigger and went higher than I thought it would- way higher.

Singers


They were very...emotional singers!

North side of  Chicago: This is a old bank vault in the sub basement of a former bank.-- Filthy environment- even the metal had 1/8th inch of dust and grime on it.
The Nikon D3 made this one possible.
Asa 1000, 2 small hot lights positioned off camera and a bit of control of the reflections-- Glamour and dramatic lines appear!

South side of Chicago: This was an extraordinary factory--like entering the 19th century. It is a foundry used for shaping and refining large metal disks. It was easily 95 degrees in the plant and noisier than most. My assistant followed me around with two 1000 watt hot lights which we used to bring out at least some detail in the foreground of our photos. The contrast was extremely high between the super bright red hot objects and the nearly dark surroundings. Plus the operator was moving quite quickly as he pushed the objects in and out of the machinery. Hard to catch him at a moment that worked visually.

Sunrise Service


4am- Hundreds of people came out for a sunrise service- very moving- almost impossible to photograph in the
near-dark.

Eastern Iowa: This warehouse had virtually no light- NONE- it was almost pitch black- even hard to see where I was walking But with the Nikon D3 (and the 14-24mm zoom), and a tripod, and about a 20 second exposiure, detail
and contrast appear magically, And there was almost no color-- just silvery, gray tubes of steel.
But the mixed light of sodium vapor and some daylight filtered in from the ceiling, and the reflections from this light resulted in a colorful, and dynamic image. Impossible without digital and the D3.

Southern Wisconsin: These men are extremely high paid computer engineers working as a team in a 'boiler room' with 30-40 other engineers. The place is kept very dark so they can comfortably see all the detail on their screens. Very hard to photograph in- particularly when there is the slightest movement.
This photo was shot almost in the dark-- at 3200asa- with the Nikon D3. The 'noise' in the high res. version is almost non existent-- the photo has been used as a double truck in an annual report. Amazing quality.

Private transportation- Hyannis, Massachusetts



Hyannis, Massachusetts: Hanger shot for a web site that manufactures the doors (!) for commercial hangers.
The D3 Nikon camera was able to handle the contrast between the sky and the interior of the hanger and the shadow of the plane. This photo is the main shot on the splash page of the web site

Indiana: Industrial worker in a 'cold' steel mill near Indianapolis. Only light is from the high carbon arcs in the ceiling. Very hard to get an exposure but sheen of metal reflected light back into the worker's face-- just enough to capture the atmosphere you see here

Chicago: Shot with the Nikon D3 and 13-24mm lens-- at 3200 ASA..... I am essentially hanging from a large cherry picker near the roof. The environment is nearly dark except for the window light and small chandeliers throughout. Yet with the proper settings on the cameras I was able to make the interior look bright and detailed. I don't believe this shot could have been done on film or without the Nikon D3 at high ASA and minimal digital noise.


Indianapolis: Army recruiters showing off how things are done at the pre-race show for the Indy 500 race. This is the army's current strategy to attract young kids: give them a challenge almost made into a game.

Denver: Fabulous color on a cold morning....We had the two models pose on the dish antenna for scale. The magenta in the sky only lasted for 5 minutes.



Bloomington, Indiana: At the (locally) famous "Little Indy" bicycle race at the University of Indiana. My approach to these kind of photos is get very close with a medium wide lens (28mm or so). This allows intimacy of expression but still gets a sense of environment. "Close & Wide" is what I call it.